How many testimonials does a SaaS company need?

Five is the minimum per key page (Spiegel Research Center, 2017). Products with 5+ reviews see a **270%** increase in purchase likelihood. For your overall library, aim for 20-50 tagged testimonials covering different industries, use cases, and objection types.

Should SaaS testimonials be video or text?

Use both. Video testimonials drive **80%** higher conversion rates (Wyzowl, 2025) and work best on homepages and social ads. Text is easier to scan, embed in emails, and place contextually. Always transcribe your best video quotes into text too. See our video vs. text testimonials comparison.

Where should I put testimonials on my SaaS website?

Anywhere a buyer might hesitate. Testimonials near CTAs lift conversions by **14%** (Genesys Growth, 2026). That means pricing pages, signup forms, feature pages, and even inside the product during upgrade prompts.

How do I get customers to give detailed testimonials?

Ask specific questions. "What metric improved?" beats "Would you recommend us?" every time. Send the request right after a customer win when details are fresh. Offer to draft it based on their answers. Our how to ask for testimonials guide covers this in depth.

Can I use G2 or Capterra reviews as testimonials on my own site?

Yes, and you should. Reviews from third-party platforms carry extra credibility because prospects know you didn't write them. Always attribute the source and link back when possible. * * *

Stop Guessing Which Testimonials Belong Where

You've seen what the best SaaS companies do. Your turn. **Credibly** helps you collect, analyze, and deploy testimonials with AI-powered scoring that tells you which quote belongs on which page. Import from G2, social media, and email. Build a Wall of Love in minutes. Start your free Credibly account today and build a testimonial strategy that actually moves revenue.

March 1, 2026•14 min read

Last updated: March 1, 2026

SaaS Testimonial Examples: 11 Companies Doing It Right

See how 11 SaaS companies use testimonials to boost conversions by up to 34%. Real examples with steal-worthy tactics and data-backed strategies inside.

By Credibly Team

Written by Credibly Team

We help businesses collect and display customer testimonials that actually convert. No awkward asks. No scattered screenshots. Just social proof that works.

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February 27, 2026•20 min read

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